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Web Traffic: Evaluating and Increasing Website Visits
Your website is the only salesperson that works 24/7. That’s why content and a well-built site are so important. Your website is there for a reason. It helps grab the attention of potential customers,...
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Location Page Essentials: A Beginners Guide
A location page is probably not the first thing you think of when you think of SEO. While they may not be the most attention-grabbing aspect of digital marketing, location pages can be extremely...
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PPC Ads: How Do I Use Ads to Get More Calls?
As digital marketing specialists, we often encounter local business owners who are hesitant about investing in advertising, especially pay-per-click (PPC) ads. We understand that it can be daunting,...
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Small Business Owner Checklist for Success Part 1: Questions Business Owners...
Running a successful business requires more than just a great idea or a hardworking team. It’s about asking the right questions and having the answers that set the foundation for growth and stability....
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Small Business Owner Checklist for Success Part 2: Social Media Logins,...
Life can change in the blink of an eye. In the face of an unexpected situation, being prepared could be a lifesaver. As a small business owner, it’s important to know what is going on with your...
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Reflecting on Small Business Marketing Trends in 2023
As we say goodbye to 2023 and welcome a new year, it’s good to pause and reflect on the key marketing trends that have headlined throughout the year. The past year we’ve seen a growth in marketing...
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Social Media Trends for 2024: What Marketers Can Expect
As we all know, social media can change pretty often, but one thing doesn’t change and that’s the popularity of these platforms. In 2024, the landscape continues to evolve at a rapid pace, presenting...
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SEO Mistakes and How to Avoid Them
SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google, so more people can find and visit your site when they search for relevant...
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The Evolving SERPs and What to Focus On
Maintaining a prominent presence in Search Engine Results Pages (SERPs) can be a challenge. SEO changes often but preparing your strategy for these key areas can help you face SERP pages confidently....
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Google Business Profile Photos: Unique and Easy Photo Ideas for Your GBP
Your Google Business Profile (GBP) is often the first impression potential customers have of your business. It’s essential to make it a good one. One way to achieve this is by having unique and...
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Limitations of AI-Generated Content and The Importance of Human Touch
Although artificial intelligence (AI) and automation are popular, the age-old saying “a personal touch makes all the difference” still holds true. As AI technologies continue to transform industries...
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Crafting Successful Advertising Campaigns
Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game....
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Breaking Down the Basics of Online Reputation Management
Your business’s reputation isn’t just shaped by your actions—it’s defined by what others have to say about you. With the internet empowering users to voice their opinions freely, managing your online...
View ArticleAre Shrinking Attention Spans Changing the Way We Market?
Are shrinking attention spans changing the way we market? Are our attention spans really the problem? We’ve all heard about how our attention spans continually decrease year after year. They say we’re...
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Bard Chatbot Image Creation: Everything You Need to Know
Can’t find the right image for your social media post? Having trouble finding the right picture to go along with your article? Try out Bard’s new image creation. With this update, you can provide a...
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Beginner’s Guide to Search Ads
Search ads, often called Google Ads, are the special listings you see at the top and bottom of search results. They work like this: when someone clicks on the ad, the advertiser pays a small fee. In...
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How to Create a Google Business Profile Video
You may have heard about Google Business Profiles and the importance of having a video. While you may not have the ability to record a high-quality video about your business, you can create one with...
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Mission Statements that Encourage Conversion
Every interaction counts when it comes to running a business, and the competition out there can be fierce. A well-crafted mission statement can really set you apart, guiding potential customers to you...
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LinkedIn Update: Algorithm Changes Outlined
Like most social platforms, LinkedIn continues to update and improve its algorithm. Shifting from the traditional time-based content delivery, LinkedIn is now providing a more personalized content...
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Is it Real or is it AI?
Have you ever seen a crazy picture going around social media or images of a celebrity doing something shocking? Do you fall into the trap, or do you take a step back and wonder if it may be AI? These...
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